eleven reasons

Take a look at the top eleven reasons why people stop reading your blog’s RSS feed (according to Darren Rowse’s research). I think it’s important to notice the underlying themes here. I know a few brands and politicians who could really learn from this.

1. Too many posts (the post levels are too overwhelming)
2. Infrequent posting (or the blog is effectively dead)
3. Partial excerpts feeds
4. Blog changes focus (too much off topic posting)
5. Too many posts that I see elsewhere (redundant, repeated or recycled news)
6. Uninteresting content
7. Irrelevant content
8. The blogger’s ego - too much self-promotion
9. Low quality content
10. Too many posts that are too long
11. Negative blogging