On April 29, 2004 a brand died.
The brand was no longer relevant. It didn’t adapt to cultural changes. It didn’t connect with peoples’ esthetics. It failed to develop an emotional connection.
Therefore, the brand died. No amount of advertising or marketing could have saved Oldsmobile’s fate. The company’s thinking needed to change. The car’s design needed to change.
The same thing happens to TV shows. Eventually they run their course. Smart ones pull out before they become pathetic. Before they are no longer relevant.
I always like to keep in mind that everything has a beginning, middle and end. Sometimes the end means death. Sometimes the end means change (which means a new beginning).
In fact, I think any business (or individual) should reevaluate their existence every six months. Are you still relevant? Is the place you work or go to school?
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