Slow Canfield (left) and Derek Robson of Goodby, Silverstein & Partners met for a Q&A session last Friday after Derek talked about the agency's vision. On the previous day, Zach talked to students about what he looks for in a creative intern. Zach said 64 out of the 97 creatives at the agency are working on interactive. So, an intern's book should show their interactive skills. Of course, he's also looking for an understanding of typography, use of photography and raw talent.
Zach showed an example of a project he worked on. It took him about three days and $100 to create. He made a site where he attempted to ask out UK emcee Lady Sovereign. He wanted to raise $10,000 for his date. One month and 1,300,000 hits later, he met his goal (with only a couple of hours to spare before her show). Zach would love to see something like this in a creative's book. See his site here.
Two things came up during my conversation with Derek that I've been meaning to share here too. First, is dutchtub (a brand I like). It's a portable wood fired hot tub. The tub is made from a light weight polyester and uses a coiled stainless steel heating system. Here's a brand promise: you can have a nice warm soak anywhere there's wood and water.
Second, is The Brand Gap by Marty Neumeier. It's everything I've been thinking and learning about for the past year—all condensed into a small book. "Not since McLuhan's The Medium is the Message has a book compressed so many ideas into so few pages." Download the pdf presentation of the book here. I'm sure you'll love it too.
Thanks, Zach, Jill and Derek. Great to meet you all!